Valentino launched a viral campaign with the Hawaiian Couture capsule collection, to celebrate the opening of a new store in the Isetan Shopping Center, Tokyo.

The campaign was about a contest with an exclusive Hawaiian Couture prize up for grabs.

Corner Store customers were required to create a personalized Hawaiian postcard on a dedicated iPad app; the postcard was then shareable directly with friends via email or through social networks using the hashtag #ValentinoHawaii, a mechanism that soon triggered the campaign’s virality.

Voting for the best creative work took place on a dedicated landing page, on which it was also possible to view the progress of the contest.

For this project I took care of the user experience and the graphic interface of the dedicated app, from the study and design phase to its creation with 0Ttribe team with, developers and pm.

Working on a unique project like this has been very satisfying and a reason for professional growth.